Apple Analyzes your App Usage Data

According to reporters from Bloomberg, Apple Inc., with a storehouse of billions of music, movie and software downloads, is studying the buying habits of many of its 150 million iTunes users to show more appealing mobile ads.

Apple knows what you’ve downloaded, how much time you spend interacting with applications and knows even what you’ve downloaded, don’t like and deleted,” said Pasqua, whose clients include Toyota Motor Corp. and Mazda Motor Corp. She isn’t currently working with Apple on iAd campaigns.

Relying on the music, videos and apps that customers are downloading from its iTunes, App Store and iBooks helps Apple sketch a behavioral profile that can be paired with appropriate promotional messages. On its website, Apple says its “standard targeting options” include demographics, application preferences, music passions, movie genre interests, television genre interests and location.

Here is a short video of an iAd.

[youtube=http://www.youtube.com/watch?v=a-_xa_m7MXU]